- Enterprise Communications Research - Enterprise Communications Research Fri, 18 Jan 2019 18:13:32 Growth Opportunities in the North American Hosted IP Telephony and UCaaS Market, Forecast to 2024 The North American hosted IP telephony and UCaaS market continues to expand at a steady pace, creating significant growth opportunities for providers with differentiated solution offerings, robust platforms and architectures, and effective go-to-market strategies tailored for specific customer segments. Both demand and supply factors are driving market growth. Most businesses have developed a solid understanding of the cloud model benefits and are evaluating cloud services as part of their communications and broader IT upgrade projects. The rapidly evolving nature of work, shifting technology requirements and the need to stay afloat despite ever-more fierce competition are compelling IT/telecom investment decision makers to look for advanced communications solutions delivered via more flexible consumption models. The growing number of remote and mobile workers, the influx of Millennials into the workforce, and the simultaneous globalization and localization of business are creating strong demand for cloud services that deliver operational efficiencies, productivity benefits and a competitive edge. An increasing variety of hosted IP telephony and UCaaS offerings is providing viable options to businesses of different size, vertical industry and technology requirements. Improving VoIP and cloud services quality, reliability and security are instilling confidence in buyers to drive hosted IP telephony and UCaaS penetration beyond early adopters. However, businesses are only gradually moving their communications and IT workloads to the cloud. They are taking time to carefully assess the unique benefits and challenges of migrating different software workloads, users (e.g., by function) and business sites to cloud services. Continually evolving technologies and service provider models as well as the constantly changing competitive landscape due to ongoing M&A activity are deterring more conservative decision makers from making a final commitment and compelling businesses to apply greater scrutiny when selecting their solution and provider.--BEGIN PROMO--

Research Scope

This study provides and in-depth analysis of the North American hosted IP telephony and UCaaS market. It identified market growth drivers and restraints and provides installed base and service provider revenue projections until 2024. Unit estimates and forecasts are presented in terms of installed users (also referred to as seats), which are roughly equivalent to software licenses and endpoints/stations as of the end of any given year.

Research Highlights

Revenue forecasts for hosted IP telephony are based on an average recurring monthly charge incurred by enterprise customers on a per-seat/per-user basis. Monthly recurring charges generally include private branch exchange (PBX) functionality, local and long-distance calling, and any additional features and applications (voicemail/unified messaging, automated attendant, conferencing, etc.) purchased by customers as part of the hosted IP telephony or UCaaS bundle.

Our revenue forecasts do not include one-time equipment costs—such as those of IP handsets, routers, switches or gateways—incurred by enterprise customers. Certain equipment costs may, however, be part of total revenues, if the service provider is leasing or renting the equipment and its cost is not itemized on the monthly invoice. Installation and other one-time services revenues are included.

Key Conclusions

The study encompasses both multi-tenant and multi-instance hosted IP telephony and UCaaS solutions.

A key element of this study is the discussion of best practices and key growth strategies. Market participants can use this analysis to adjust their product roadmap and business models to compete more effectively in an increasingly dynamic market.

Author: Elka Popova

Thu, 10 Jan 2019 00:00:00 +0000
Communications Platforms as a Service Buyer s Guide, 2018 Communications Platforms as a Service (CPaaS) is arguably one of the more disruptive innovations to affect the business communications market in the past five years. CPaaS solutions represent a significant departure from the way businesses of any size have become accustomed to purchasing and deploying communications. Their value proposition lies in providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows. Similar to other cloud-based services, most CPaaS solutions offer businesses a compelling operating expense (OpEx) alternative to costly capital expenditures (CapEx) to deploy the appropriate communications and network infrastructure needed to securely support application programming interface (API)-driven voice, video, and messaging services. Also important, cloud-based CPaaS offerings are priced at published per-API call or per-minute rates, enabling businesses to pay for the exact amount of services they consume. This is a particularly compelling value proposition for organizations with varying levels of demand or seasonal spikes in business activity. The inherent scalability of cloud architectures also benefits CPaaS, enabling businesses to consume as much or as little of a provider s API-directed services as needed by their application or work process. Beyond flexible consumption pricing, CPaaS allows businesses to utilize communications in a new way. While private branch exchange (PBX) and unified communications solutions focus on the value of a tightly integrated set of collaboration tools, CPaaS breaks voice, video and messaging services down to very simple but useful elements. With CPaaS, an organization only needs to consume the specific communications element(s) they need. For example, an organization may decide that they want to allow their customers to communicate with their employees using SMS on business numbers. While their existing on-premises UC platform does not support SMS messaging, the business can leverage a CPaaS provider to enable text messaging as an integration or overlay of their existing communications tools. In this example, the business maintains the existing relationship with their voice providers and their preferred UC vendor, while leveraging a CPaaS provider to address a gap in customer interactions. Put another way, CPaaS, with its API-driven architecture, affords businesses the opportunity to leverage voice, video, and messaging elements in a very consumable way. Going forward, CPaaS is not likely to entirely replace a business existing UC infrastructure or services, but rather build on that foundation and make communications more effective and better integrated into critical workflows. This buyer s guide defines the CPaaS market and provides an overview of the very diverse competitive offerings available in the market today. In addition, this study provides detailed reviews of select providers and the value proposition they bring to the CPaaS market. Author: Michael Brandenburg Wed, 28 Nov 2018 13:34:31 +0000 Growth Opportunities for Global Wireless Content Sharing Market, Forecast to 2022 To support modern workers, businesses are seeking to create optimal physical and virtual meeting spaces that foster effective information sharing, creativity and innovation. Businesses are embracing technologies that enhance team collaboration. Key aspects of group collaboration are centered on robust audio, intuitive content sharing and engaging video conferencing, all while allowing users to leverage their choice of devices and content sources for information sharing. As meetings become shorter, more frequent, spontaneous, and less structured, users want to walk into any room any time and start a content sharing session from any device. However, bring-your-own-device (BYOD) trends have led to a diverse mix of devices in business settings which create issues with physical connection interfaces and wireless sharing protocol support. Top selection criteria for wireless content sharing solutions adoption include simplicity, ease of use, and affordability. Security and consistent support across various endpoint devices are top concerns for buyers. Wireless content sharing that eliminates the issues associated with disparate wired connections is widely viewed as an avenue to achieve ease of use and more productive meetings. Two solution configurations dominate the market: those with dongles for attachment to sending devices; and those with software apps downloaded to sending devices. The nascent and fast-growing wireless content sharing market is characterized by an expanding roster of competitors all attempting to differentiate their positioning and advance their product capabilities simultaneously. Larger competitors are typified as offering products at higher average selling prices, and greater depth and breadth of functionality offered from broader portfolios. Smaller competitors have the tendency to offer significantly lower-priced products to address the most commonly required functionality needs.--BEGIN PROMO--

Research Scope

This research service delivers market sizing and growth forecasts for stand-alone or purpose-built enterprise wireless content sharing including:

  • Software-based solutions wherein a wireless content sharing application is installed on off-the-shelf receiving hardware (e.g., Chromebox, Intel NUC) as well as sending devices (e.g., PC, Mac, mobiles).  
  • Hardware-based solutions wherein a wireless content sharing application is embedded in proprietary receiving devices (e.g., dongles and appliances) as well as sending devices (e.g., dongles for PC, Mac, mobiles).

Research Scope: Global
Time frame: 2017–2022

Excluded from the scope of this research report are:

  • Web and video conferencing software and services (e.g., Webex, GoToMeeting and Zoom) which include wireless content sharing as a feature
  • Hardware-based solutions in which wireless content sharing is incorporated into an all-in-one endpoint device (e.g., Cisco Webex Board)
  • Wired content sharing solutions with no wireless option (e.g., Layer Logic)
  • Consumer wireless content sharing solutions (e.g., Apple TV, Google Chromecast, Roku, etc.)
  • Wireless and wired projection solutions

Research Highlights

Market leaders report high growth rates, which we expect to remain stable until more competitor offerings and go-to-market strategies mature during the forecast period from 2018 to 2022. New market entrants and growth of competitive products at lower than market average sales process will buoy unit sales while hampering revenue growth. Trends toward convergence, including comprehensive conferencing suites and all-in-one digital collaboration boards with wireless content sharing capabilities, will increase competition and ultimately have a negative impact on stand-alone wireless content sharing product sales in the long-term.

Author: Robert Arnold

Wed, 28 Nov 2018 00:00:00 +0000