- Digital Media Research - Digital Media Research Frost & Sullivan Global Online Video Advertising Market, Forecast to 2023 Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion) powered by the cloud is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.--BEGIN PROMO--

Research Scope

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Author: V Aravindh

Mon, 31 Dec 2018 00:00:00 +0000
Innovations in Machine Learning, Blockchain, IoT, and Data Analytics This edition of ITCC TOE provides a snapshot of the emerging ICT led innovations in artificial intelligence, IoT, blockchain, and data analytics. This issue focuses on the application of information and communication technologies in alleviating the challenges faced across industry sectors in areas such as manufacturing, healthcare, retail, logistics, insurance, and customer service. ITCC TechVision Opportunity Engine (TOE) s mission is to investigate emerging wireless communication and computing technology areas including 3G, 4G, Wi-Fi, Bluetooth, Big Data, cloud computing, augmented reality, virtual reality, artificial intelligence, virtualization and the Internet of Things and their new applications; unearth new products and service offerings; highlight trends in the wireless networking, data management and computing spaces; provide updates on technology funding; evaluate intellectual property; follow technology transfer and solution deployment/integration; track development of standards and software; and report on legislative and policy issues and many more. The Information & Communication Technology cluster provides global industry analysis, technology competitive analysis, and insights into game-changing technologies in the wireless communication and computing space. Innovations in ICT have deeply permeated various applications and markets. These innovations have profound impact on a range of business functions for computing, communications, business intelligence, data processing, information security, workflow automation, quality of service (QoS) measurements, simulations, customer relationship management, knowledge management functions and many more. Our global teams of industry experts continuously monitor technology areas such as Big Data, cloud computing, communication services, mobile and wireless communication space, IT applications & services, network security, and unified communications markets. In addition, we also closely look at vertical markets and connected industries to provide a holistic view of the ICT Industry. Keywords: Machine learning, predictive analytics, vision analytics, blockchain, artificial intelligence, advanced analytics, smart logistics, video conferencing, video content management, natural language processing, quality assurance, patient engagement Fri, 21 Dec 2018 00:00:00 +0000 Global Big Data Analytics Market, Forecast to 2023 This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing the operational advantages of BDA, improved DDV empowering organizations to better target consumers, increased access to cloud-based models, enterprise-grade security and data governance solutions offered by market vendors, and continued vendor consolidation.--BEGIN PROMO--

Research Scope

  • Detailed global market trend analyses, including market drivers, market restraints, technology trends, regional analysis, and competitive analysis
  • Detailed revenue forecasts for the BDA market, including forecasts for the AA and DDV segments
  • A competitive landscape of the major participants and their market share analysis
  • A competitive analysis of major participants: SAS, IBM, Qlik, SAP, Mictostrategy, FICO, TIBCO, and Tableau

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Research Highlights

The base year of the study is 2017, with forecasts till 2023. The research highlights key trends impacting the BDA market and outlines future implications. These trends include Internet of Things (IoT) adoption and proliferation of data, Big Data fueling Machine Learning (ML) and Artificial Intelligence (AI) growth and data strategy becoming central to C-level business planning.

Research Benefits

Readers who will benefit from this research include advanced analytics vendors, data discovery and visualization vendors, organizations looking to better understand the BDA, vendors across banking, government, retail, telecommunication, health and life sciences, and any company looking to venture into the market.

Key Issues Addressed

  • Is the market growing? If so, how long will it continue to grow and at what rate?
  • What are the regional trends in the BDA market, and what are the implications for the global growth strategies of vendors?
  • Are the products/services offered today meeting customer needs, or is additional development needed?
  • What are the critical success factors? Who is further along the curve in addressing these issues?
  • What are the major drivers and restraints in the BDA market?
  • Which vendors are leading the market and what do vendors need to know to stay ahead of the curve?
  • What are the key trends and how will they impact the BDA market?
  • Which market segment is growing faster AA or DDV?

Author: Deviki Gupta



Mon, 19 Nov 2018 00:00:00 +0000